31 OCTOBER 2001

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Malta at Europa Park

The Frankfurt office of the Malta Tourism Authority recently took the initiative of promoting Malta in a rather unusual way and in an unlikely location – amongst the roller-coaster rides and other attractions at Europa Park, Germany’s largest entertainment park.
The promotion was organised and co-ordinated by MTA Frankfurt with the co-operation and support of Corinthia Hotels International, Air Malta and its subsidiary German based tour operator Malta Direkt Reisen.
Information on Malta was distributed to visitors and a number of games for children were also organised. A folk group from Malta gave shows throughout the day.
Local delicacies and wine from Malta were distributed to visitors to the Malta booth. There was high interest in Malta from the park’s visitors who mostly originate from Germany, France and Switzerland.
Europa Park, located in Germany next to Freiburg in a region popularly known as the Black Forest, is only a few kilometres from the French and Swiss borders and is certainly one of the most popular family attractions in the area.
In meetings with the park owners Juergen and Roland Mack, MTA Frankfurt Director Joseph Galea, suggested the idea of a themed area within the park for Malta when the park is extended in the coming years.
Mr Galea explained that the theme of the Knights of Malta could lend itself excellently in portraying Malta and enable the park management to create rides and attractions around this theme.
Corporate Communications & Business Development
Malta Tourism Authority
On their part the park owners were happy to have hosted Malta and invited the Malta Tourism Authority to hold another promotion at the park in the next months.
Plans are in hand for MTA Frankfurt to have a second promotional event at Europa Park in Spring 2002.

 



The Business Times, Network House, Vjal ir-Rihan San Gwann SGN 07
Tel: (356) 382741-3, 382745-6 | Fax: (356) 385075 | e-mail: editorial@networkpublications.com.mt