08 MAY 2002

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Bringing out the art in photography

The newly relocated Fuji Laboratories in Qormi is making great strides in conjunction with its parent company in terms of end result quality and the variety of services provided to its customers

Fuji Laboratories Malta, at its greatly enlarged premises for one year now, is capitalising on the recent boom of interest in the digital imagery market, while also making the most of the vast range of photo retouching services made avaliable to it through the recent purchase of a new state of the art Fuji Frontier Digital Minilab System.

Fujifilm is one of the largest imaging companies that services the entire spectrum of the industry – from manufacturing film straight through to developing - and accordingly has a wealth of experience in the field, visible through its continuous innovation drive.

As a company, Fujifilm believes strongly in its wide-reaching research and development activities, one of the primary reasons why the company leads the field in many aspects of the industry.

With the Fuji Frontier high capacity state of the art digital minilab, Fuji Laboratories Malta is in a prime position to grant clients with practically unparalleled speed and precision of detail.

The new Fuji Frontier allows the Malta laboratory, run by the Ciancio family – renowned in photographic circles – to reach exceptional levels in traditional silver halide print quality, improves workflow and allows users to provide the consumer with multiple service options, including output from both film and digital sources.

Utilising a solid-state laser exposure system, Frontier Digital Lab Systems provide revolutionary print quality at high speeds. Hyper-Tone image processing performs advanced custom printing functions, while Hyper-Sharpness image processing compensates for film grain.

However, in contrast to what one would expect from a minilab system of this magnitude, the minilab boasts a system that combines cartridges for several chemicals into one easy-to-change package. The package is very stable and minimises the waste and labour associated with the management of photographic chemicals.

The LP-1500 laser printer/paper processor minimises flare and maintains optimum sharpness, even on large prints, and virtually eliminates colour contamination to ensure smooth and accurate colour gradation.

When used in conjunction with Fuji's Photo Imaging Controller, the Frontier minilab accepts a wide range of digital media including SmartMedia™ and CompactFlash™ cards, Compact Discs, Zip™ disks and IBM Microdrives™ for prints of digital picture files.

The digital lab systems has been designed to operate as stand-alone units or interconnect with the Fuji Aladdin Digital Picture Center self-service imaging kiosk and Fuji.net to provide a totally seamless and integrated imaging system that offers a full range of photographic, digital and online services.

Users can also order from a wide range of calendars, borders, novelty and occasion prints trading cards and special greetings.

As testimony to the importance Fujifilm attaches to innovation, the company recently received a number of top honours for digital innovation, industry leadership and promotion at the recent US Photo Marketing Association (PMA) 2002 Annual International Trade Show & Convention

Three Fuji FinePix digital cameras - the FinePix 2600 ZOOM, FinePix 6900 ZOOM and FinePix 30i - each earned awards, as did the Frontier 350 Digital Lab System.

In addition, Fujifilm earned top honours in the "Consumer Supplier Firm" category, emphasising the Group’s customer 0riented strategy.

Fuji Laboratories Malta can be contacted on Tel.21 480 500 or by e-mail on info@fujifilm.com.mt and any images can be sent for printing on images@fujifilm.com.mt


Copyright © Network Publications Malta.
Editor: Saviour Balzan
The Business Times, Network House, Vjal ir-Rihan San Gwann SGN 07, Malta
Tel: (356) 21382741-3, 21382745-6 | Fax: (356) 21385075 | e-mail: editorial@networkpublications.com.mt