22 JANUARY 2003

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METCO’s Dubai Office launched to Maltese industry

Malta and Maltese industry will now have an on-the-spot presence in the Arabian Gulf thanks to the opening of a Malta External Trade Corporation Office in Dubai, which will be known as the ‘Malta Trade Centre.’

During METCO’s Annual Users reception Economic Services Minister Josef Bonnici explained how "The New Metco Dubai office marks a turning point in Malta’s trade promotion activities in the Gulf and will act as a regional trade promotion office and to enhance the two way trade between Malta, the United Arab Emirates and its neighbouring Gulf states including Bahrain, Saudi Arabia, Kuwait, Oman and Qatar amongst others".

The Minister added that, "The Malta Trade Centre is a joint initiative with the Ministry for Foreign Affairs and is in line with the Government’s declared intention of forging closing linkages between industry and the diplomatic corps."

METCO Chairman Anthony Diacono thanked the users for their support towards METCO an also explained how this year there was a larger demand for our activities in North Africa and the Middle East, which was clearly visible in a survey that was recently conducted.

Mr Diacono explained how this office "Will serve as a focal point for those Maltese business people interested in doing business in the Middle East."

He also emphasised how the office would be extremely useful as a first point of contact for those companies from the United Arab Emirates and other Gulf states who are interested in doing business with Malta, Europe and North Africa.

The terms of reference of the office will not be restricted to the promotion of manufactured exports but will also cover the exports of services and will provide assistance to Maltese companies who are looking to establish a direct physical presence in Dubai. The Office will also provide advice and assistance to companies from the UAE and other Gulf states that are exploring the trade and investment opportunities offered by Malta.

The decision to open an office in Dubai was taken on the basis of the Gulf’s import potential and the pivotal role that Dubai plays in acting as the major distribution and re-export centre in the Middle East. Dubai is undisputed major supplier to most adjacent Gulf States. An industry wide survey was also undertaken by METCO a few months ago in order to assess the level of interest in such an office on the part of Maltese companies.

"It was the positive response from industry that finally green-lighted the project. We have set certain performance targets for the office in terms of members and increases in exports from Malta to the Gulf. If these are met, our operations there will be strengthened, if not, we will have to review the situation and act accordingly," Mr Diacono added.

Prof. Bonnici emphasised that "This is where much of the business in this part of the world is transacted. It is therefore important for us to be in a position to provide Maltese companies with in-market assistance. Indeed, it is rather difficult to provide Maltese exporters with the right kind of support in these markets without a physical presence there. It comes as no surprise that many of Malta’s competitors from Europe and Asia already have a presence in Dubai, and the only way we can help Maltese companies increase and maintain market share is by upgrading the level of our promotional support there.’ The Minister elaborated further and stated that ‘once Malta Enterprise is up and running, this office will form part of the new organisation’s international network of offices. If we are to get more business in terns of trade and investment to Malta, we have to be closer to the markets we are seeking to penetrate".

The Dubai office will become fully operational this month and will serve as the focal point for the Corporation’s regional trade promotion activities in the entire Gulf region. The Dubai Office will be modelled on the lines of METCO’s highly successful office in Libya and will provide Maltese companies with practical, demand driven services designed to generate sales leads for Maltese companies that should lead to more exports to the gulf.

Mr Diacono also reminded those present of METCO’s International Marketing Conference being held on 29 January at the Corinthia San Gorg. This year’s event will keep to the theme of marketing in the region with the title being Winning Tomorrow’s business – Growing with Europe, North Africa and the Middle East.


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Editor: Saviour Balzan
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