Promoting a new discount culture
Set to establish itself as Maltas hottest dot com, electricVouchers.com
is the latest site expected to take Maltese and Gozitan consumers by
storm. Established last year, the company is now being officially launched
to the public. Sean Portelli, Sales and Marketing Manager speaks
about the companys operations in Malta.
Why did you choose Malta as a launch pad?
In Malta, the popularity of discounts, sales and vouchers amongst customers
is a reality. People flock to outlets whenever a sale is announced.
Also, newspapers, radio and television competitions are extremely popular.
And lets face it, who wouldnt want to benefit from special
offers and reductions at ones favourite outlet, restaurant or
entertainment venue? This is a reality that we wanted to exploit and
as such, spurred the company to set up operations in Malta through the
launch of electricvouchers.com
The objective was to have a name that is self-explanatory. That is,
one that is easy to understand, remember and associate with discounts
and added value for money. We thought that the combination of the words
electric and vouchers would be a winning formula with all internet users
in search of a deal. The image were trying to portray is also
a young, dynamic and innovative one usually portrayed in advertising.
What is your product offering?
The core concept of our operation is providing Maltese and Gozitan consumers
as well as a potential of 1.2 million tourists visiting our country
with value added deals. In other words, we seek to provide bargains.
Thanks to a simple and free of charge access to www.electricVouchers.com,
anybody sitting at a computer at home or at the office can browse through
a vast range of discounted vouchers, print them through ones printer
and literally go out and redeem the discounts. Its like printing
money. Be it dinner at a restaurant, beauty or hair salons, clothing
outlets, travel agencies and entertainment venues, electricVouchers.com
will have an offer, that will save you time, effort and money.
Lately, we have been contacting businesses in order to promote their
particular offers and discount vouchers on our website. Although we
are at an initial stage, this new concept is already generating a huge
interest both amongst the business and the consumer markets.
Whats in it for businesses using electricvouchers.com?
Indeed, unlike other customer-generating tools, electricVouchers.com,
will prove beyond reasonable doubt its power to produce more business
than any other advertising medium. Thanks to its simplicity, the site
is bound to experience a lot of popularity amongst a wide range of consumers
ranging from teenagers, students, housewives, tourists and basically
anyone who enjoys access to internet. Therefore, it is very important
for businesses to understand and appreciate the advantages they can
enjoy thanks to an alternative means of advertising through the internet.
Businesses must appreciate the fact that today; internet is fast gaining
ground amongst an ever-increasing consumer base. Busy schedules and
hectic lifestyles hinder consumers from shopping around for bargains
and best value added products or services unless they can do so from
the comfort of their home or office.
Therefore, besides a new and innovative concept of extremely cheap and
effective advertising, we are offering businesses a 24-hour internet
advertising presence and an opportunity to increase their sales through
extremely attractive discounts. Moreover, we are also offering international
exposure since www.electricvouchers.com is an international franchise
and discounts will be available for redemption by an approximate 1.2
million tourists visiting our island. The system also allows for accurate
monitoring so that we can provide businesses with tangible information
on the effectiveness of their offers. The site will also be linked to
a list of Maltas most prominent websites thus ensuring further
What success do you envisage for electricVouchers.com?
Apart from a substantial investment to promote the site on the traditional
media such as newspapers, television, billboards, radio, e-mail and
SMSs, the simplicity with which consumers come to enjoy the benefits
of the vouchers available is the key to the success of this venture.
The portal gives easy and effective access to valuable offers and discounts
that are readily available 24 hours a day, 365 days a year and serves
people when they are ready to make a purchase. Moreover, all vouchers
displayed on our website represent an opportunity to get better value
for money through a wide range of discounts and offers on a variety
of products and services. All they need to do is choose the bargain/s
they are interested in, print it through their printer and go and present
it at the respective outlet. Its like literally printing your
How do consumers benefit from the offers on the site?
Its like enjoying a one-off sale from your favourite outlet any
day you want. Consumers accessing the site will find a menu with a list
of different establishments such as restaurants, home furnishings, sports
and leisure outlets, jewellery shops, clothes shops, computer shops
and more. Clicking on one of them, the browser will list a sub-category
of all outlets listed under the selected section and the respective
offers and discounts they are offering. Customers will only need to
choose the ones that tickle their fancy, print the voucher of their
choice and present it when they pay for their bill. They will automatically
be entitled to an attractive discount.
Moreover, to give further added value, customers visiting our website
will also be offered the opportunity to win fantastic prizes on a monthly
basis simply by accessing our site and forwarding the discounts to their
family and friends. In fact, each voucher passed on to a friend by e-mail
from the site will double up and a panel of judges will adjudicate the
winners according to the most creative e-mails sent. To enter these
monthly competitions, members simply need to forward any voucher accompanied
by a creative e-mail message without incurring charges to access electricVouchers.com
and without the need to subscribe. Its a valuable opportunity
that were offering and from which we are maximising on the so
called "word of mouth" advertising.