22 October 2003

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Maltese property prominently featured in UK press, TV

As part of an intensive overseas campaign, leading agents Frank Salt (Real Estate) Ltd have hosted a number of UK property correspondents who visited the island during the last few weeks.
A number of feature articles highlighting Malta and Gozo as an ideal destination for holidays, retirement and investment have already appeared in a number of UK papers and others are about to follow soon.
These include The Evening Standard, The Independent, The Mail on Sunday, The Daily Mail, The Express and The Sunday Times. Most of the articles gave extensive coverage to a selection of properties on the company’s database including the new developments; other articles are also to be featured in The Financial Times, The Guardian Weekly and the Homes Overseas. Some of the journalists’ flights have been arranged in co-operation with Air Malta.
"We have adopted a new marketing strategy this year focusing more on awareness rather than just advertising," said Company Managing Director Joseph Lupi. "We have also participated in about eight overseas property exhibitions this year which have also generated substantial interest and sales."
Frank Salt (Real Estate) has recently also been chosen by Granada Television Productions to assist in the production of three episodes for the popular television series ‘I Want That House’ which is shown on UK television.
"We have been very busy working with the TV crew for weeks, filming a number of selected properties and locations" said Mr Lupi. The series should be shown on UK television sometime next week.
In addition, the company also recently participated in a similar production filmed by Channel 4 UK called A Home In The Sun.
The company’s overseas representatives also carry out their own promotions in their respective countries, which promotion include feature articles on property in Malta and Gozo. The company presently has 18 representative agreements with associates in UK, Ireland, Germany, The Netherlands, Switzerland and Russia.

Copyright © Newsworks Ltd. Malta.
Editor: Saviour Balzan
The Malta Financial & Business Times, Newsworks Ltd, Vjal ir-Rihan, San Gwann
Tel: (356) 21382741-3, 21382745-6 | Fax: (356) 21385075 | E-mail