BA confirms that viewership survey
coincides with airing of juicy programmes
The Broadcasting Authority has confirmed newspaper reports
that a viewership survey was ongoing during the week when several popular
TV shows decided to tackle controversial topics.
MaltaToday, the sister newspaper of The Malta Financial and Business
Times, had reported that leaks were made to TV programme producers in
its edition of 26 October.
The Broadcasting Authority has tried to shed doubts on the story carried
by MaltaToday and other sections of the media by stating that the survey
commenced on 26 October and not before.
However, journalists had contacted Telepage Ltd prior to that date and
it was confirmed that another viewer-ship survey, conducted for a prominent
advertising agency, was in fact being carried out during the days prior
to the 26.
When The Malta Financial and Business Times contacted BPC Managing Director
David Brockdorff yesterday about the survey, he did not deny or confirm
that one took place that week.
Brockdorff said: "BPCs Research and Planning unit is continually
involved in a number of market research projects of both a qualitative
and quantitative nature. These range from projects aimed at gathering
general information about habits and perceptions of consumers to specific
projects which investigate issues of particular interest to BPCs
clients. Dates and details about all our operations are commercially
sensitive and therefore confidential."
The fact remains that the Bondi plus, Xarabank and Joegrima live programmes
were aired both in the week preceding the survey and in week of the
Mondays press Broadcasting Authority press conference has only
confirmed the substance of what was reported by the newspapers.
MaltaTodays editor Saviour Balzan said: "The Broadcasting
Authority is getting lost in legal jargon and is conveniently forgetting
what was reported. MaltaToday had revealed that leaks occurred in prior
years and the BA had nothing to say about that.
"It remains a fact that during the week of the survey a number
of controversial and sensational programmes were aired."