29 March 2006

The Web
Business Today

Photographers staying ahead of the competition

HP announced the launch of its new HP Photosmart Pro B9180 A3 + Photo Printer, designed specifically for professional photographers.
With eight, high capacity individual pigment-based HP Vivera Inks and enhanced media compatibility, this leading printing system allows photographers to be up to 30 percent more productive, helping them succeed in the increasingly competitive professional photography market.
Magnum photographer Carl Dekeyzer said, "There is no time wasted waiting around for proofs with the HP Photosmart Pro B9180. As well as demonstrating impressive print speeds, the new system delivers prints at an affordable cost per page."
Drawing on HP’s heritage in the graphics and commercial printing market this efficient, powerful new printer will produce high quality, instant dry, durable, waterproof prints that resist fading for up to 200 years, a new benchmark in photography.
The newly designed printing system features HP’s proprietary scalable printing technology for increased productivity, versatility and affordable cost per page, along with eight individual pigment ink cartridges, four two-colour printheads and a range of professional photo and fine art papers.
The eight high-capacity HP 38 Pigment Ink Cartridges, with new patented waterproof HP Vivera inks, deliver durable life-like colour for professional portraits, landscapes, proofing and fine art prints. The new ink cartridges have been engineered to deliver consistent results with the HP Photosmart Pro B9180 A3+ Photo Printer.
“Designed for professional photographers, the new HP Photosmart Pro B9180 A3+ Photo Printer and co-designed supplies, will help studios meet customer demands for high quality prints,” said Michael Diehl, vice president, Digital Photography and Entertainment, HP IPG EMEA. “The new printing system will also provide any photographer who is serious about photography with the tools to realise their artistic vision.”

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