26 July 2006

The Web
Business Today

Online ‘tourists’ hit record high

The MTA website www.visitmalta.com registered a record 372,675, or a daily average of 12,422 visits, the highest recorded to date, last month, according to the authority.
The number of virtual tourists somehow make up for the lost numbers in actual tourist arrivals, only that they do not leave any cash on the island.
The number of visits to the site during the first half of 2006 totaled 1,960,368 visits, compared to 1,149,556 in the first half of last year. This amounts to a percentage increase of over 70 per cent in just one year.
In a media release an MTA spokesman said that in the internet offered the best means of reaching the highest number of potential tourists from the four corners of the world. “And it is by far the least costly of all marketing and advertising vehicles. That is why we have developed a state of the art website which projects our country in the best possible way,” the spokesperson said.
“We are very proud that our efforts are paying off. Not only have we had about two million visitors to our website this year but, more importantly, the rate increase by 70 per cent over last year. This achievement spurs us to continue to explore better and more effective ways of attracting visitors to Malta through cyberspace.”

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