NEWS | Wednesday, 08 August 2007

HP partners Warner Bros.

HP has announced that Warner Bros. Entertainment has deployed the company’s media storage technology to help transform the complex post-production of new films, as well as the restoration of older titles, from the traditional process using celluloid to one that is entirely digital.
HP Media Storage is helping Warner Bros. move to an environment that uses 4K Digital, the industry’s highest resolution format for digital video, which now provides four times the resolution quality of High-Definition television.
By doing so, Warner Bros. can streamline its post-production processes, while maintaining the high resolution quality that the studio considers essential for the creative community making new films and the audiences that enjoy them. Warner Bros. relied on HP Media Storage to produce its recent hit “Oceans 13.”
With 6,500 movies and tens of thousands of TV and animated titles in its library, the legendary studio – now a broad-based, global entertainment company owned by Time-Warner – is a pioneer in harnessing digital technology to the art of filmmaking as well as film distribution. Warner Bros. is the only major studio that has created an infrastructure that allows it to do high-resolution image post-production digitally on its own lot.
At its Motion Picture Imaging (MPI) facility, Warner Bros. uses HP Media Storage to support high-resolution post-production tasks such as dailies, 4K digital intermediates, color correction, mastering for cinema and high/standard definition video, digital clean-up, and laser film recording.
“HP is committed to helping the entertainment and communications industries meet the technical challenges, and tap the huge opportunities in digital content,” said Ananda Subbiah, vice president, Solutions, Communications, Media and Entertainment, HP. “HP Media Storage is a key part of our strategy, and our customers have shown that it is delivering positive business outcomes.”