Toyota the preferred choice of Maltese drivers for sixth year running

For the sixth year running, Toyota has been confirmed as Malta’s best-selling automotive brand in 2023, securing its standing in the market and reaffirming its status as the preferred choice among the community of local drivers.

With a winning combination of quality, safety and innovation, Toyota has not only improved its market share, but also registered a remarkable year-on-year increase of 22% in its sales. Toyota Malta’s reputation is key to retaining its existing customer base and attracting new ones seeking reliability and peace of mind.

Debono Group's Director of Sales Graziella Van Coillie  commented: “We are very proud of this result, and we take the trust placed in us very seriously. While this serves as a source of motivation and validation of our commitment to excellence, we remain dedicated to upholding the standards that have earned us this trust. We extend our gratitude to our customers for choosing Toyota."

Among the Toyota vehicles sold in Malta in 2023, the models Toyota Aygo X, Toyota Yaris and Toyota Yaris Cross emerged as clear favourites, reflecting their appealing design and exceptional efficiency thanks to Toyota’s innovative Hybrid EV platforms.

Meanwhile, Toyota also registered its best sales performance yet in Europe, as the second best-selling passenger car brand in Europe for a third year running and the best-selling automaker at global level for the fourth year in a row.

Toyota was first introduced to the Maltese Islands and the European continent in 1960 when Michael Debono became its first distributor in Europe.