Groove's latest technology and aggregation enhancements power B2B high-performance

iGaming casino platform provider and aggregator Groove has been staying close to their vision of establishing a new standard of service by bringing the joy and excitement of iGaming to operators through a multitude of initiatives during 2023 culminating in the introduction of new technology in the aggregator's Back-Office that drives additional accessibility and performance.

During 2023, rebranded Groove introduced a new logo, website, and technology upgrades which are more consistent with the platform's mission to help player-focused iGaming operators find their groove by putting trailblazing end-to-end platforms, expertise, and personalised support at their fingertips so they can create engaging and valuable user experiences.

With their promise of adding over 100 new games per month the aggregator was busy signing 18 new game providers including Playtech and Spribe thereby broadening the game portfolio available with a single-API integration to over 15,000 games, from a roster of more than 100 top content partners. Push-API was developed and introduced during the year so that all game information is now included automatically in the API with no need for operators to take information manually from Groove's market-leading Back-Office.

16 new operators were on-boarded as part of the Groove collaboration with tier-1 operators and beyond to deliver high performance and sustainable revenue around slots, online casino and live casino, poker and table games, as well as crash games.

The company also significantly expanded their lottery offerings which resulted in a partnership with leading lottery provider Sisal.

Of course, Groove kept upping-the-ante on marketing by attending the industry's biggest shows with a whirlwind of appearances and exhibits of the new brand at ICE London, iGB Amsterdam, SBC Barcelona as well as branching out to SBC Tbilisi for the first time.

Groove's award-winning technology development continued unabated in order to fulfil operator needs and introduced a raft of new technical tools including the ability to set RTP by brand; the introduction of frbs for a number of game providers; launch of the data-driven flagship Recommender tool that suggests the best and most relevant content for operators; upgrades, enhancements and improvements to the UI and UX; and, a key enhancement of a new Demo Mode in the Back-Office.

Amidst the flurry of 2023 announcements was the news that Groove is now supporting sweepstakes casinos.

Yahale Meltzer, COO and co-founder at Groove, said: “We are busy building infrastructure ready to implement new and exciting tools for 2024, which we will be delighted to discuss at ICE next February in London; or the industry can catch-up with us at any number of global shows including Brazil, Lisbon, Prague, Miami, G2E or at SiGMA Europe at the end of next year. We look forward to 2024 and showcasing our ground-breaking technology amongst the world's biggest iGaming contenders."