Soft2Bet commits to Malta as strategic hub for iGaming growth

Malta has been the powerhouse and iGaming capital of the world for many years now – and now, Soft2Bet is doubling its efforts for the islands' nation.

Soft2Bet has made itself at home in Santa Venera, where its sleek, modern HQ handles everything from finance to payment systems to day-to-day casino operations. But this isn’t just a place to do business—it’s the engine room behind the brand’s next chapter. 

For Soft2Bet, Malta isn’t a pin on the map; it’s a springboard. A place where sharp minds, a thriving gaming ecosystem, and a sunshine-fueled work culture come together. It’s where big plans take shape—and where the company gears up to take things to the next level. But this isn't a one-way street. Soft2Bet isn't just here to grow—it's here to contribute. 

Why Malta is perfect for Soft2Bet

Soft2Bet isn't new to growth spurts—it practically runs on them. As an ambitious operator and platform provider, the company has established a solid reputation for itself in the iGaming world. With a growing portfolio of over a dozen casino and sportsbook brands—including standout titles like CampoBet and Betinia—Soft2Bet has already made its mark across Europe. But scaling smartly means planting roots in the right places. And when it comes to strategic hubs, Malta checked all the boxes.

Why Malta? Simple. Geography, talent, and regulation—all wrapped in sunshine. Tucked right in the heart of the Mediterranean, Malta gives Soft2Bet front-row seats to some of Europe's biggest iGaming stages—think Italy, Germany, and the Nordics. When you're launching region-specific campaigns or sealing cross-border deals, being just a short hop away is more than convenient—it's strategic gold. From Malta, Soft2Bet can move fast, think locally, and act globally—all without breaking a sweat.

Regulations and workforce 

Sure, Malta looks excellent on a map—but it's the island's reputation that makes it a power player in the iGaming world. The Malta Gaming Authority (MGA) runs a tight ship—and that’s exactly why it’s held in such high regard. With no room for shortcuts or grey areas, the MGA lays down a clear, structured rulebook that operators can trust. For companies like Soft2Bet, working under its license isn’t just a formality—it’s a stamp of credibility. It means running a fair game, putting player safety first, and building a business with real staying power. And in an industry where trust is everything, that kind of foundation is gold.

Soft2Bet’s global team keeps growing—now hiring across 28 roles. With 25 nationalities represented, the company thrives on diversity, innovation, and stable growth in the iGaming industry.

Of course, it's not all about red tape and regulations. Malta's real superpower? It's people. Malta’s not just known for its views—it’s packed with talent. It makes scaling smoother, innovation faster, and let’s be honest—work a whole lot more interesting. While the company supports remote work, having such skilled professionals just around the corner from HQ is a significant win. Whether it's product innovation or customer service excellence, Soft2Bet continues to build in-house strength right here in Malta.

A modern, forward-thinking approach to work fuels this expansion. The company operates on lean, flexible processes and a culture that genuinely values and embodies diversity. With team members from 25 nationalities and counting, Soft2Bet has assembled a truly global brain trust. That mix of perspectives, languages, and skill sets gives them a significant edge, whether it's launching in new markets or fine-tuning the player experience to feel just right, no matter where you're logging in from.

And here's the kicker: the company isn't just taking from the local ecosystem. It's giving back, too—with jobs, collaboration, and investment in Malta's future as a global leader in iGaming.