Play North: A Maltese iGaming company redefining European markets

Play North® is aiming high in its aim to redefine the European iGaming markets. The Maltese company has expanded into new countries in recent years, identifying key developing markets where regulation was coming into play and partnering up with innovative stakeholders and brands to deliver high-quality online casino platforms and iGaming potential for the players of Europe. This looks set to continue over the coming years with another partnership, this time with the creative online slots company, Playson, which in itself has expanded with new collaborations over the past 24 months. It is an exciting time for the iGaming market in Europe. 

Play North® and Playson

Playson and Play North® are working together to bring innovative and creative gameplay to the European markets, with full integration of the large catalogue of online slots from Playson becoming available to play on two of the Play North® iGaming platforms, Kansino in the Netherlands and Pikakasino in Finland. Playson brings experience as a leading brand in the digital entertainment space, and after its own expansion into Sweden and Latin America last year, this is a true power couple in the world of online casinos. The two Play North® brands will include some top slots, including Thunder Coins: Hold and Win, Pearl Beauty: Hold and Win, and Supercharged Clovers: Hold and Win.

At every step of its development, Play North® has set the player at the heart of all decisions it makes. It has delivered on a platform of responsible gambling, prioritising high RTP games and fantastic levels of customer service over the option to offer new-customer bonuses and promotions, as you commonly see at other online casinos. All staff are trained to see the signs of problematic gambling patterns and there are strict limits on who can register to play and how much time can be spent playing, alongside robust limit losses, especially for younger players. This has meant enticing a loyal base of customers to its stable of online casinos, and to achieve this there must always be high-quality gaming options. This new relationship with Playson certainly delivers on that front, as Playson is widely known for the best graphics and immersive, innovative gameplay which will enhance the entire experience for players on a Play North® platform. 

Other collaborations

The new relationship with Playson promises to push Play North® even further than it has already managed to go so far, but it is not the first collaboration with innovative iGaming brands. In the last two years alone, it has also established relationships with both Stakelogic and RubyPlay. Stakelogic gave the Kansino brand the chance to launch a live online casino, including Kaninso-branded, Dutch-language tables which is a great way to build strong relationships with players in that country. It makes such a big difference to play your favourite casino games in your native tongue. The live casino prowess of Stakelogic pushed Kansino on.

The same can be said of the link up with RubyPlay in 2023, a B2B iGaming development studio. It has a unique range of games that covers a whole host of themes, including the creative Immortal Ways series, and this was made available to both Kansino and the Finnish online casino platform Pikakasino, another from the Play North® stable of European iGaming brands. 

What does Play North® have to say about the latest collaboration?

The latest collaboration between two innovative iGaming brands in Play North® and Playson is an exciting one for all concerned and will push the boundaries of what can be delivered to players in the modern online casino experience. The Chief Product Officer at Play North®, Daphne Xerri, had this to say:

“Playson’s collection of stimulating titles has always proved a hit with Dutch and Finnish players. We are delighted to be able to host them across two of our brands. We are always eager to collaborate with the best providers in the industry, and Playson fits that mould perfectly. Through this deal, we are confident Play North® will continue to strengthen its brand by providing players with a fresh wave of industry-leading games”.

Time will tell how successful the latest partnership will be, but the signs are good that Play North® will experience significant growth as it continues to redefine the European iGaming landscape.

Disclaimer: Players under 18 are not permitted to play. For more information head to www.mga.com.mt. If you are at risk of problem Gambling – You can seek help here: https://www.rgf.org.mt/.